Keynote-Speakers 2011

27th October 2011, 2 p.m.

Family business: long-term strategies, true vocation

Izabella Zwack, Board Member of Zwack Unicum Nyrt.

Izabella Zwack is one of the 6th-generation Zwacks. She is a member of the Board since 2008. Together with her brother Sándor, she has taken over the direction of the world-known company from the father, Péter Zwack.
Izabella is an ambassador and spokesperson of „Unicum Global Brand”, she represents the product world-wide and is eager to discover small producers making "big" wines. She is managing the company's wine branch, too.

Her aim is to enhance and promote the good reputation of the company, faithful to the family tradition, but open to novel solutions.

How does the most famous Hungarian family enterprise work, what does it mean to be family enterprise today are just a few questions she talked about at Personal Hungary Trade Show.

26th October 2011, 10.30 a.m.

The Management of Art, the Art of Management

Zorán behind the stage, sponsored by Roland East Europe

Zorán has begun his carreer in the beat era. Since the 60's, he has worked intensively with his younger brother, Dusán. He has founded his own band, played as a guest musician, have worked in dozens of different constellations. How does he manage all that all by himself? You can get to know more about it at Personal Hungary!

Some of the questions discussed at the Practical Forum:

If you were to imagine your future in a corporate context, which position would you choose for yourself?

How do you choose the musicians you play with?

How do your prioritize, how do you decide what to delegate and what not?

How do 4-5 musicians grow to be a band?

26th October 2011, 3.15 p.m.

The Management Sides of Artistic Creation

Krisztina Tóth poet, writer, translator is one of the most active authors of Hungarian contemporary literature. She is laureate of the Hungarian Republic and has been awarded on multiple occasions.
She has been rarely asked though, what management tasks an author should daily accomplish. Personal Hungary is the occasion where she answers this question.

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